Apple’s “Back to the Mac” Event on October 20, 2010

Posted byJason W. Ellis

According to TUAW and many others, Apple is holding a special “Back to the Mac” event next Wednesday, October 20. As you can see in the image above that I captured from TUAW, the image of a lion is mapped to the inner surface of the 3D Apple logo, so this could mean that the next iteration of Mac OS X will be code named Lion. Also, I am wondering about the beveled corners on the image. I browsed the same image on several non-referring announcements online for the event and they all have the bevel. Could Apple be reintroducing beveled corners to the Mac OS X menu bar? Square corners has always felt too PC to me.

Published by Jason W. Ellis

I am an Associate Professor of English at the New York City College of Technology, CUNY whose teaching includes composition and technical communication, and research focuses on science fiction, neuroscience, and digital technology. Also, I direct the B.S. in Professional and Technical Writing Program and coordinate the City Tech Science Fiction Collection, which holds more than 600 linear feet of magazines, anthologies, novels, and research publications.