At Apple, the Platform Is the Engine of Growth –

Today’s New York Times has an interesting article by Steve Lohr about Apple’s ability to shift its business strategy while being a tech giant. According to Michael A. Cusumano of MIT, “Apple has hit that magical combination of gradually shifting from a product to a platform strategy” (qtd. in Lohr par. 6). There are of course challenges to Apple’s approach from Google. Read the full article here: At Apple, the Platform Is the Engine of Growth –


Published by Jason W. Ellis

I am an Associate Professor of English at the New York City College of Technology, CUNY whose teaching includes composition and technical communication, and research focuses on science fiction, neuroscience, and digital technology. Also, I coordinate the City Tech Science Fiction Collection, which holds more than 600 linear feet of magazines, anthologies, novels, and research publications.