At Apple, the Platform Is the Engine of Growth –

Today’s New York Times has an interesting article by Steve Lohr about Apple’s ability to shift its business strategy while being a tech giant. According to Michael A. Cusumano of MIT, “Apple has hit that magical combination of gradually shifting from a product to a platform strategy” (qtd. in Lohr par. 6). There are of course challenges to Apple’s approach from Google. Read the full article here: At Apple, the Platform Is the Engine of Growth –


I am a professor of English at the New York City College of Technology, CUNY whose teaching includes composition and technical communication, and research focuses on 20th/21st-century American culture, science fiction, neuroscience, and digital technology.

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Who is Dynamic Subspace?

Dr. Jason W. Ellis shares his interdisciplinary research and pedagogy on Its focus includes the exploration of science, technology, and cultural issues through science fiction and neuroscientific approaches. It includes vintage computing, LEGO, and other wonderful things, too.

He is an Assistant Professor of English at the New York City College of Technology, CUNY (City Tech) where he teaches college writing, technical communication, and science fiction.

He holds a Ph.D. in English from Kent State University, M.A. in Science Fiction Studies from the University of Liverpool, and B.S. in Science, Technology, and Culture from Georgia Tech.

He welcomes questions, comments, and inquiries for collaboration via email at jellis at citytech dot cuny dot edu or Twitter @dynamicsubspace.


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