At Apple, the Platform Is the Engine of Growth – NYTimes.com

Today’s New York Times has an interesting article by Steve Lohr about Apple’s ability to shift its business strategy while being a tech giant. According to Michael A. Cusumano of MIT, “Apple has hit that magical combination of gradually shifting from a product to a platform strategy” (qtd. in Lohr par. 6). There are of course challenges to Apple’s approach from Google. Read the full article here: At Apple, the Platform Is the Engine of Growth – NYTimes.com.

 

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