Y and I entered every sweepstakes that we could to win Blizzcon tickets this year, but we unfortunately struck out again. One day, I would very much like to go to Blizzard Entertainment’s annual convention for fans of its video game series including Star Craft, Diablo, and Warcraft, because I am a big fan (albeit one with no time to play at the moment) of the most recent iteration of the latter property: World of Warcraft.
Seth Schiesel writes for The New York Times about this year’s convention, which just wrapped up. In particular, I like how he understands the importance of fans to this kind of gathering. He closes by writing:
For the game makers, an event like BlizzCon is one of their few opportunities to witness in reality what they normally glean only in chatrooms and on message boards. Blizzard, based nearby in Irvine, Calif., usually shrouds itself in cloistered secrecy.
“People don’t realize that in many ways this event is as important for us, personally, as it is for the fans,” said Rob Pardo, Blizzard’s executive vice president for game design. “If we moved BlizzCon to Los Angeles or something, we could make it a lot bigger, but that would make it harder for Blizzard employees to come, and we want them to be able to experience the fans’ passion.”
In the hotel lobby Hubert Thieblot, founder and chief executive of Curse, a top gaming community company, surveyed the crowd of fans and developers. “For the hard-core people who play these games, it’s not just a game,” he said. “It’s a lifestyle. It’s part of who they are. This is a celebration of that.”